Patagonia

   At age fourteen, Yvon Chouinard got his start as a mountain climber in 1953 at the Southern California Falconry Club. His love of climbing led him to create metal pitons (mountain climbing spikes), which he made in his Burbank, California, backyard and sold from his car to climbers from Big Sur and San Diego to Yosemite, Wyoming, and Canada. In 1965, he began a nine-year partnership with Tom Frost and, by 1970, Chouinard Equipment was the largest supplier of climbing hardware in the United States. In 1972, as an alternative to the environmentally unfriendly metal pitons, Chouinard invented an alternative, the aluminum chock, which could be wedged instead of hammered in and out of rock. Chouinard also realized that until that time, no one was making clothing specifically for climbers. He began importing garments from Scotland, England, Argentina, New Zealand, and Austria under the name Patagonia and soon thereafter began textile collaboration with Malden Mills (American) to produce fleece garments. By the 1980s, Patagonia was addressing the needs of the serious performance sports enthusiast and attracted other consumers who wanted to look like them.
   From base layer underwear that wicks moisture and insulates the body, to outer shell garments that offer wind and water protection and can adjust to weather conditions (their R1.5 "biomap design"), Patagonia is considered a pioneer and industry leader. In 1986, it committed to donate 1 percent of sales or 10 percent of profits, whichever was greater, to groups whose mission it was to restore degraded habitat around the world. In 1994, Patagonia committed to using only organic cotton in its cotton-based products and achieved that goal within two years. Today it manufactures outdoor clothing and gear consisting of organic cotton sportswear, travel clothing, technical fleece, Synchilla fleece, and Capilene underwear for those sports of alpine climbing, backcountry skiing and snowboarding, paddling, hiking, and backpacking. It also sells Lotus Designs paddling gear and Water Girl women's surf clothing.
   See also Performance apparel.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • Patagonia — • The southernmost extremity of South America. Catholic Encyclopedia. Kevin Knight. 2006. Patagonia     Patagonia     † …   Catholic encyclopedia

  • Patagonia — steht für: Patagonien (spanischer und englischer Name), Region in Argentinien und Chile Patagonia (Arizona), Stadt in Arizona Patagonia (Unternehmen), Unternehmen für Outdoor Ausrüstung Patagonia (1915), Hilfsschiff (Transporter) der… …   Deutsch Wikipedia

  • Patagonia — se refiere también a una región geográfica argentina. Ver Patagonia (Argentina). Patagonia, región geográfica ubicada en la parte más austral de Sudamérica, abarcando territorios de Argentina y Chile. * * * Región administrativa del S de… …   Enciclopedia Universal

  • Patagonia — Patagonia, AZ U.S. town in Arizona Population (2000): 881 Housing Units (2000): 498 Land area (2000): 1.192704 sq. miles (3.089090 sq. km) Water area (2000): 0.000000 sq. miles (0.000000 sq. km) Total area (2000): 1.192704 sq. miles (3.089090 sq …   StarDict's U.S. Gazetteer Places

  • Patagonia, AZ — U.S. town in Arizona Population (2000): 881 Housing Units (2000): 498 Land area (2000): 1.192704 sq. miles (3.089090 sq. km) Water area (2000): 0.000000 sq. miles (0.000000 sq. km) Total area (2000): 1.192704 sq. miles (3.089090 sq. km) FIPS code …   StarDict's U.S. Gazetteer Places

  • Patagonia — South American region, a name given by Europeans, originally to the Tehuelche people who inhabited it, sometimes said to be from Sp. and Port. pata paw, animal foot, in reference to the people s llama skin shoes; sometimes said to be from Patagon …   Etymology dictionary

  • Patagonia — [pat΄ə gō′nē ə, pat΄əgōn′yə] dry, grassy region in S South America, east of the Andes, including the S parts of Argentina and Chile: often restricted to the portion, c. 250,000 sq mi (647,498 sq km), in Argentina …   English World dictionary

  • Patagonia — For other uses, see Patagonia (disambiguation). Official map of cartographer of the King of Spain, Juan de la Cruz Cano y Olmedilla, 1775. Patagonia is a region located in Argentina and Chile, integrating the southernmost section of the A …   Wikipedia

  • Patagonia — Para otros usos de este término, véase Patagonia (desambiguación). La Patagonia es una región geográfica ubicada en la parte más austral de América, que comprende territorios del sur de Argentina y de Chile. Políticamente la región se divide en… …   Wikipedia Español

  • Patagonia — Patagonian, adj., n. /pat euh goh nee euh, gohn yeuh/, n. 1. a tableland region of southern Argentina. 2. a region in S South America, in S Argentina and S Chile, extending from the Andes to the Atlantic. * * * Semiarid scrub plateau, southern… …   Universalium

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.